Col. Sanders known for his finger-licking good fried chicken is helping raise awareness for men's health issues by dropping his iconic beard.

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KFC France debuted the new clean-shaven Col. Sanders this past Sunday and are encouraging men all around the world to join in "Movember"  according to Fox News.

"Movember rules: Start on day one with a clean shave, let your mustache grow for a whole month," the chain advised fast-food fans in a promo crafted in partnership with creative agency Sid Lee Paris.

But the Col. is not the only famous mustached mascot to start the month with a clean-shaven look. The Pringles man is joining the movement too.

Learn more about "Movember" HERE