The First Official Cereal Of The Buffalo Bills

Dion Dawkins is a fan-favorite, and it’s easy to see why. 

He's easily one of the most popular players on the Buffalo Bills thanks to his fun-loving attitude, his eye-catching fashion, and his general swag. The “Shnoman,” (a nickname he earned as a child by shoveling his neighbors’ driveways ) is also a quote-machine, and everyone is always waiting to hear what crazy thing he’s going to say next. 

But one of the biggest reasons Buffalo fans find him so endearing is how much he gives back to our community. 

Dawkins’ created his foundation, Dion’s Dreamers, during the Covid-19 pandemic, with the goal of providing mentorship and support to young people in Buffalo’s underserved communities, as well as those dealing with mental, financial or physical hardship.

“Dion’s Dreamers is a big helping pot. Whatever you need help with, reach your hand in, and someone will grab your hand. - Dion Dawkins”

From donating food to hungry families to finding tutoring for students to hosting popup bookshops, Dawkins’ charity has done so much for Western New York, and he raises the money to accomplish all of this through various events and drives. 

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The endeavor to benefit Dion’s Dreamers is one we’re very familiar with— and a delicious one, at that

Buffalo Bills Debut New Cereal Featuring Dion Dawkins

From Josh Jaqs to Kelly’s Krunch to Flutie Flakes, we’re used to seeing the Buffalo Bills in our local store’s cereal aisle, and now we can add another to the bunch.

Buffalo Shnow Crunch has made its official debut at Wegmans around Western New York, with a portion of the proceeds benefiting his Dion’s Dreamers foundation. 

Unlike prior cereals adorned with players, this marks the first official Buffalo Bills collaboration cereal, meaning the Bills logo is actually featured on the box (the other ones just had the likeness of the player it was named for). 

READ MORE: Buffalo Bills Players Who Had Their Own Cereals

Whether you plan on chowing down on a bowl of Shnow Crunch for breakfast (or a late night snack), or you just want to keep the box on your memorabilia shelf, picking up a box during your next Wegmans trip is a great way to show support for a fantastic cause.