Now THIS Is How You Sell a Product

Due to the well-established trick of making the razors cheap but the blades overpriced, shaving can be a real rip-off. The start up DollarShaveClub.com is trying to change that by offering all the razors and blades you need for a dollar a month. Never heard of DollarShaveClub.com? Well you are about to, because this promotional video featuring founder Mike taking you on an irreverent tour of the company’s factory is going viral. [Kind-Of NSFW]

Reminiscent of Old Spice’s popular ad campaign, the spot mocks the razor giants and their celebrity spokesmen and makes reference to your handsome but polio-stricken grandfather. And, of course, there is a man in a bear suit.

Men in bear suits sell razors. Proven fact.