Dog Is Not Having His Owner’s Kisses

One man has trained his dog to hate kisses or affection. Sure, it's cute, but they've spent so much time together, and Owner was totally there for Dog that time he ate the Chunky bar -- he even took him to the doctor and washed the puke out of his hair. When will Dog realize they are totally meant for one another? What do you call it when a dog wants to keep it just friends? Dog zoned?